Nabisco wants you to choose the next unique flavor for America’s favorite cookie.
The company is set to release its latest ‘Fireworks’ flavor just in time for Summer. Packages will hit store shelves May 8th. The cookie will have the original outer chocolate cookie and vanilla creme center, but added will be a pop rock type of candy.
Now here is the fun part. Oreo makers have followed the path of potato chip company ‘Lay’s’, to allow the billions of people who love the brand to pick the next big flavor. All you have to do to enter is post about your new creation and hashtag #MyOreoCreation and #Contest. You could win $500,000.00 and “unprecedented fan access to top-secret Oreo creations.” Can you imagine getting the tea on new flavors before anyone else?
Brand manager Madeline Vincent says, “Our newest limited-edition flavor got us thinking – if we can create a Firework Oreo cookie, what else could we create? And who better to ask than those who are already sharing their flavor and creation ideas,”. “We’ve always loved hearing and seeing our fans’ ideas and now we’re thrilled to merge that passion and creativity with Oreo innovation to come up with future creations.”
3 finalists will be chosen to receive $25,000 and their creations will be in stores May 2018. One lucky winner of the 3 will be chosen by the fans a few months later in July.
What flavor would you love to create?