Today’s artist spotlight is shining on a Florida native that goes by the name of Tre Side Cool. In the face of shrinking budgets, music executives are in search of the next YouTube sensation with a catchy hook & dance moves in order to amass digital single sales. While many artists have tried to break through despite an industry melt down, few have been met with critical praise. And the applause for those that have has not been loud enough to sway the course of the current rap market. Looking to excel where his contemporaries have failed, this Florida native brings promise of a new day in hip hop music. Treside Cool, born Tony Wilson, got his start in music at an early age by attending local shows with his father, who managed several local artists. From there he delved deep into the music of hip hop luminaries including Hot Boys, Three 6 Mafia, Trick Daddy, Bone Thugs N Harmony & UGK. Read more about this artist.Continue reading
Today we are featuring a DJ who is known world wide and goes by the name DJ Era. This Los Angeles native has taken he country by storm by deejaying for major artists like singer Monica, August Alsina, J Holiday, Sean Garrett, Lloyd, Nipsey Hussle and more. Born Kevin Cox, he got his start in the business by hanging out by the DJ booths at the local parties and clubs he would attend. He decided to try turntables out for himself and landed whatever local gigs he could find around Atlanta while attending Morehouse college. He was fortunate enough to land an internship at Interscope Records where he was able to learn promotions, marketing, and A&R work.
Era has been featured in the Atlanta Journal-Constitution, XXL Magazine (April 2012), the CW Network, on Hot 107.9 FM (WHTA) website – HotspotATL.com with the “20 Minute Workout” Mix, on WDKX 103.9 FM Radio in Rochester, NY; and ZACH 105.3 FM Radio in the U.K. (2012). DJ Era’s turntable talents garnered accolades in January 2012 when he was declared winner of the V-103 2012 Smirnoff Ice Master of the Mix Atlanta competition, following a heated battle with local DJs decided by celebrity judges including Kid Capri and Amber Rose. Read more on DJ Era below. Continue reading
Today we are featuring up and coming producers that go by the name LAVVD. A group of producers out of Metro-Atlanta that started about a year ago. They already have 9 tracks that have been produced and they are ready the world to hear and enjoy. Their rare sound and wide variety of soundscapes catches the attention of listeners instantly. With the combination of all three minds of the producers in the group, a new sound is always created. Looking to make a big mark on music, many productions on mixtapes and albums shall be anticipated by them including projects of their own. They formed about a year ago, and they were inspired by Clams Casino. They became a group who wanted to make all types of sounds as a form of expressing art and to change music
These are some of the tracks the group has produced.
Keep Up With LAVVD: Follow them on Twitter @Chaalls_ @TJMines @SamAdesin5
Today’s artist spotlight is featuring a New Jersey native that goes by the name Cold Hendrix. At 19 years old, Cold Hendrix is bringing a different vibe into the game. With his new Ep ” Gateway”, he has shown the diversity of a east coast lyricist while connecting with the south through his production. With the help from some up and coming producers out of Atlanta called LAVVD, he was able to create a unique sound that intertwines the two cultures. His biggest influences are Sir Michael Rocks, The Cool Kids, 50 Cent and Detroit’s own Big Sean.
Today we have our first DJ feature under the Artist Spotlight. DJ Highlight aka Tommy Nichols was born July 27th 1986 in Pasadena Ca.
Growing up Tommy was more of the silent shy type, but he listened to music daily, such as Dr Dre and Snoop Dogg. He then grew a passion for hip hop which he would soon pursue. After high school, he decided to start throwing parties. He would be the DJ and his brother Leeland Crockom would handle the guess list. The parties had major turn outs and were considered the best parties in Pasadena.
After having his beautiful daughter Janiyah Nichols, DJ Highlight decided to leave the music scene, to focus on being a great dad and raise his first child. In 2012 he returned to the music scene, and decided to put out his first DJ Mix tape with artist from all over. Read more about this artist below.
We are featuring our second female emcee today with an artist named Candis White. This Brooklyn, NY female artist has the lyrical poise to fall in line with some of the greatest, both male and female. With more than a decade of caressing line paper with an ink pen, Candis is solidifying her spot as one of the best to emerge out of the Big Apple. Compelled by the likes of Jay-Z, Notorious B.I.G, Nas, Foxy Brown, Lil Kim, Missy Elliott and Tupac, it is her very own life experiences growing up in Brooklyn’s Farragut & Fort Greene Projects that allow Candis to demolish any microphone she encounters speaking truth whenever she breathes air into the mic. Read more about this artist below. Continue reading
This music spotlight features an artist named Love At First Sound. The 21 year old lyricist was born and raised in Chicago, IL. He developed a strong following with his lyrics. Being from Detroit, I can definitely relate to things he raps about. I recently got to catch up with this artist and ask him a few questions. Read more on this artist below.Continue reading
Born and raised in Pasadena Ca, Paco Swartz has been involved in his music since a child. As an original member of the Akebulan Boys Choir, he has performed on some of the world most renowned stages such as The Ambassador Auditorium, Shrine Auditorium, Apollo Theater, The Crystal Cathedral, & The Pasadena Civic Auditorium just to name a few. During his tenure with the choir he’s played host to the Vienna Boys Choir & has performed with the Harlem Boys Choir. His early exposure to music led him to become one of the most sought out producers along with being one of the most lyrically respected MC’s around. He is no newbie to the music industry. He has worked with the likes of The Wu Tang Clan, Death Row, Jonathan DeCuir, Kyle Davis, TheLabel, James Broadway, CALS, Ethan Avery, YG, Bobby Brackins, Troop, Glasses Malone, Sean Paul, Lyric, and many up and coming artists around the music community. Read more on this artist below.Continue reading
Our first female feature is showcasing the talent of someone who is going to intrigue your mind. This is a very talented artist by the name of Dahlia. (Love that name!) Dahlia hails from the Westside of Detroit born and raised into a world of music. She wrote her first poem at age 9 but her attention quickly turned to rap because at that time, that is what she felt most comfortable doing. She was mainly a rapper from the age of 9 to 25 and then one day at the age of 26 she wrote a poem called invisible and it changed her life forever; from that moment on she realized that she was meant to be a poet, but she kept her rap roots and came up with a style like no other, a true poet that can also spit a mean 16, one of the reasons she fell in love with poetry was because she wanted to be able to express things in true form and then use her gifts of artistry to create that same idea into a rap where she could reach even more people, not to mention that when she started doing poetry she felt free. Check out the rest of her feature below.
We are taking the Artist Spotlight all the way to Philly for this one. This artist goes by name Petter Jones. He is currently with an independent record label, SKE (Street Knowledge Entertainment) Records. Hailing from North Philly, Petter Jones has been on his grind for quite some time and is finally receiving his deserved recognition. Petter started rapping in 1999 because he hung around friends that grew up in the hip hop culture. Music was something that Jones adapted to. He was recently interviewed and was asked who was his music influenced by.
Man my influences are hip-hop in general. I definitely enjoyed the mid hip-hop era with the movements of Death Row, Wu-Tang, and Bad Boy. I am also a huge Mase fan which had me rapping sometimes flashy can play in part. As we upon this new generation I’m influenced by the new styles of Kendrick, J. Cole, Drake, and Eminem. That’s the new people I love in the game right now so it’s good to have them here to compete with.