The hip hop mogul has teamed up with former Def Jam exec Kevin Liles to form the “Arnold Palmer-esque” drink. The drink is named after his successful sports bar and lounge The 40/40 Club. Liles formed a company called ‘Go N’Syde’ and the drink is manufactured through it. “We have a great-tasting beverage, but the second part of it is providing a new network for the brands or icons to communicate with their fans. I call it, ‘disrupting the consumer packaged goods industry’ by having your products actually talk to you.”
The packaging on the bottle allows customers to point a smart phone at it to call up Hov-related content. Talk about being innovative.
The drink is in all Walgreens stores across the nation, and retails for $1.99 each.
Will you drink Hov’s tea?
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